Branding & Logos
A prolific restaurant developer in the Quad Cities of Iowa and Illinois came to TAG Communications to provide them a name and visual direction for their upcoming Japanese restaurant. The challenge was showcasing the restaurant’s modern Japanese aesthetic. Since this business venture was in the early stages of development, the name and logo would influence the construction and overall voice of the new company.
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Branding & Logos
LeClair Insurance Marketing (formerly LeClair Group) had the challenge of positioning themselves as thought leaders and marketing partners to the insurance industry. As a core member of the marketing team, my job was to reshape LeClair’s brand to better represent a modern, unique, and, most importantly, competent insurance marketing firm.
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Events & Campaign Graphics
Healthapalooza is a yearly health insurance conference hosted by LeClair Insurance Marketing. As the leading health insurance conference in the Midwest (with over 400+ average attendees), Healthapalooza faces the challenge every year of remaining at the forefront of the Midwest insurance industry. To maintain excitement for this event, the marketing team and I crafted a theme to capture the energy and imagination of all potential attendees.
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Events & Campaign Graphics
2022 was a special year for the Lincoln automotive company because of its 100-year celebration. As dealership partners, Morrie's Automotive Group coordinated an event with our Minneapolis location to celebrate this achievement while generating sales relationships with attendees. One challenge for this event was creating product signage that clients could engage with. Another was to establish pre-event campaigns that would create effective buzz.
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Website Designs
Another project proposed during my tenure at TAG Communications was for a new website showcasing the Prairie Farms cheese product line. The most important function this website needed to achieve was to be a vital positioning tool. To separate their brand from other competitors like Sargento, Babybel, and Kraft, Prairie Farms needed to lean into an artisan approach for their product. A new website in this style would provide a fresh opportunity to present products to their audience.
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Website Designs
The Iowa-based hockey team, the Quad City Storm, approached TAG Communications to have us elevate their website. Instead of a page hosting plain walls of text and bland stats, we decided to implement brand elements and imagery to draw a greater sense of pride from the Quad City community and increasing potential ticket sales.
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Digital Graphics
I have a wide breadth of experience with creating engaging social media posts, emails, website banners, and more for a variety of industries, such as automotive, financial, agricultural, retail, and real estate.
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