Branding & Logos
A prolific restaurant developer in the Quad Cities of Iowa and Illinois came to TAG Communications to provide them a name and visual direction for their upcoming Japanese restaurant. The challenge was showcasing the restaurant’s modern Japanese aesthetic. Since this business venture was in the early stages of development, the name and logo would influence the construction and overall voice of the new company.
Events & Campaign Graphics
Healthapalooza is a yearly health insurance conference hosted by LeClair Insurance Marketing. As the leading health insurance conference in the Midwest (with over 400+ average attendees), Healthapalooza faces the challenge every year of remaining at the forefront of the Midwest insurance industry. To maintain excitement for this event, the marketing team and I crafted a theme to capture the energy and imagination of all potential attendees.
Website Designs
Another project proposed during my tenure at TAG Communications was for a new website showcasing the Prairie Farms cheese product line. The most important function this website needed to achieve was to be a vital positioning tool. To separate their brand from other competitors like Sargento, Babybel, and Kraft, Prairie Farms needed to lean into an artisan approach for their product. A new website in this style would provide a fresh opportunity to present products to their audience.
I’m a graphic designer with 5+ years of experience. I’ve worked in various industries, including automotive retail, insurance, multimedia advertising, and printmaking. My core skillset includes Adobe CC, brand management, campaign development, and marketing asset creation.
Learn MoreIllustrator, Photoshop, InDesign, XD, After Effects, Lightroom, Acrobat
Developing cohesive brand identities that resonate with audiences and communicate core values.
Managing quality brand standards across all marketing assets while finding ways to evolve the brand to keep it engaging.
Creation of visual assets designed for marketing purposes. This includes all print and digital media.
Collecting and organization of marketing assets for the purpose of easy access for all team members.
Designing the campaigns visual identity, logo, images, etc. Creation of campaign assets (both print and digital).